Menu Close

CHINA MARKETING OPS
Your China Market Operating Partner

Download company profile

China Operations Support

We help international home & furniture brands enter, operate, and scale in China, by translating global brand strategy into local execution, channels, and demand.

Designed for international home & furniture brands at different stages of the China market.

China Market Foundation
For brands preparing to enter China or restarting the market
Build the right foundation before investing heavily.

  • Market & Brand Setup
    • China market entry consultation
    • Brand positioning check for China audience
    • Localization of global brand story
  • Official Digital Presence
    • Setup of official accounts:
    • WeChat Official Account
    • Xiaohongshu (RED)
    • Basic content framework & publishing rhythm
    • Visual adaptation of global assets
  • Brand Protection (Essential)
    • Trademark strategy consultation
    • Risk check for existing registrations
    • Guidance on next steps (registration / acquisition)
  • HQ —— China Coordination
    • One main communication window with HQ
    • Monthly alignment summary
Find more

China Market Operations
For brands already present in China but lacking structure or results
Turn presence into performance.

  • Everything in ENTRY, plus :

    Full Social Media Operations
    • WeChat, RED, Douyin, WeChat Channels
    • Content planning & execution
    • Community engagement & growth
    • KOL / KOC collaboration strategy
  • Market Communication
    • Campaign planning (product launches, seasonal topics)
    • Local storytelling adapted to Chinese consumers
    • Monthly performance reporting
  • SEO + AIEO
    • Baidu SEO structure
    • AI search & recommendation optimization
    • Brand content indexing strategy
  • Distribution Support
    • Channel strategy review
    • Distributor communication materials
    • Support for partner recruitment
Find more

China Growth & Control
For brands serious about long-term China growth
Scale your business while maintaining brand control.

  • Everything in GROWTH, plus :

    Advanced Brand Protection
    • Ongoing trademark & imitation monitoring
    • Counterfeit reporting and platform enforcement support
    • IP strategy updates
  • Go-to-Market Expansion
    • New channel development (online, offline, project, retail)
    • Distributor evaluation & optimization
    • Sales enablement materials
  • AI Creative Production
    • AI-generated campaign visuals
    • Video content for social & advertising
    • High-end lifestyle content tailored for China
  • Strategic Reporting to HQ
    • Quarterly China market insights
    • Performance & opportunity analysis
    • Strategic recommendations for next phase
Find more

Our Service

CHINA MARKETING OPS provides a full-stack China market operation service for international home and furniture brands.

1.Global-to-China Marketing Alignment

We ensure your global marketing strategy is correctly and consistently executed in China.

What we do:

  • Localization and execution of global marketing plans in China
  • Campaign calendar alignment (launches, seasonal promotions, brand moments)
  • Translation of global brand assets into China-ready content
  • Coordination between HQ marketing team and China market

2.China Digital & Social Media Operations

We manage your official brand presence across China's key digital platforms.

Platforms we operate:

  • WeChat Official Account
  • RED (Xiaohongshu)
  • Douyin (TikTok China)
  • WeChat Channels (Video Account)

Services include:

  • Official account setup and daily operations
  • Content planning and localized storytelling
  • Community engagement and follower growth
  • KOL / KOC collaboration strategy
  • Performance tracking and reporting

3.Brand Protection & IP Control

We protect your brand from misuse, imitation, and IP risks in China.

Coverage:

  • Trademark registration strategy (defensive & proactive)
  • Trademark acquisition and negotiation (if already registered by third parties)
  • Monitoring of counterfeit products and copycat brands
  • Support for enforcement actions and platform complaints

4.Go-to-Market & Distribution Development

We help you build the right sales channels for the China market.

What we support:

  • Market entry strategy (online, offline, or hybrid)
  • Distributor and partner scouting
  • Channel structure design (flagship store, dealers, project sales, etc.)
  • Support materials for distributors (brand story, product positioning)
  • Channel performance review and optimization

5.Search, Discovery & AI-Driven Visibility

We make sure your brand is discoverable where Chinese consumers search.

Includes:

  • SEO for Baidu and Chinese search ecosystems
  • AIEO (AI Engine Optimization) for AI-driven search and recommendation platforms
  • Brand content structure optimized for AI indexing
  • Long-term visibility strategy beyond paid ads

6.Market Communication & AI Creative Production

We create high-impact visuals and content tailored for China.

Creative services:

  • AI-generated key visuals (campaign images, lifestyle scenes)
  • AI video production for social and advertising use
  • Localized brand storytelling for Chinese audiences
  • Consistent visual identity across all platforms

Team

Multidisciplinary teams. Contamination of experiences. Vertical capabilities. Ours is an open, multi-experience team that involves customers in order to bring skills together and create valuable projects.
Together we research, deepen and – when needed – simplify communication choices to make them effective and appropriate to the objectives of our partners and customers.
Cases

Explore the latest cases

Read all Cases
Contact us

Let’s achieve concrete and measurable results together.

Let's connect